Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, but at the same time, we contaminate ourselves… The post How neuromarketing research aids understanding of non-conscious choice first appeared on GreenBook.
Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this episode, we’ll explore:… The post Are NFTs the future of brand marketing? first appeared on GreenBook.
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics topics, but occasionally the CEO Series of… The post Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO first appeared on GreenBook.